Branding

Why Branding Matters More Than You Think Branding isn’t just a logo or a catchy slogan. It’s the way people feel about your business every time they interact with it. Strong branding builds trust, loyalty, and recognition — which means more sales and growth. If you’re a small business owner, here are the branding basics you need to know. 1. What Exactly Is Branding? Branding is the process of shaping your business’s identity. It includes: Visuals: logo, colors, fonts, photog