Analytics 101: What to Track on Social Media

Why Analytics Matter

Posting to social media without checking your analytics is like driving with your eyes closed. 🚗💨 You might be moving, but you don’t know if you’re headed in the right direction.

Analytics give you the data you need to understand what’s working, what’s not, and how to grow smarter — not just louder.

1. What Are Social Media Analytics?

Social media analytics are the numbers behind your posts. They show how people engage with your content and whether it’s helping you reach your goals.

From likes and comments to clicks and conversions, analytics turn guesswork into strategy.

2. Key Metrics Every Business Should Track

·         Reach & Impressions: How many people are seeing your posts.

·         Engagement Rate: Likes, comments, shares, and saves — these show audience connection.

·         Click-Through Rate (CTR): The percentage of people who click your link or CTA.

·         Follower Growth: A healthy increase over time signals brand momentum.

·         Conversions: The ultimate goal — turning social traffic into leads, sales, or bookings.

3. Why Tracking Matters

Without analytics, you’re guessing. With analytics, you can:

·         See which posts perform best and create more like them.

·         Learn what your audience cares about.

·         Optimize posting times for maximum visibility.

·         Prove ROI (return on investment) from your social media efforts.

4. Common Mistakes to Avoid

·         Focusing only on vanity metrics (likes and views without considering conversions).

·         Ignoring trends over time (one viral post doesn’t equal long-term success).

·         Not connecting analytics to business goals (visibility means little without leads or sales).

5. How Elevate Digital Simplifies Analytics

At Elevate Digital, we track the right metrics — not just the flashy ones. Our reports are designed to show you real growth, opportunities, and actionable steps, so you know your investment in social media is paying off.

Analytics don’t have to be complicated. When you focus on the right numbers, you’ll gain clarity, confidence, and a clear path to growth.

👉 Want to know what your numbers are saying? Book a free 10-minute audit with Elevate Digital and let’s track what really matters.